your AI firestarter
Get your leadership team moving on AI.
One focused session. Your leaders on the same page, and out with a plan they own. At your QBR, in the boardroom, or as a bootcamp.
The pressure
Everyone is talking about AI. Few teams have worked with it.
Knowledge from reading, not doing.
Most of what a leadership team knows about AI comes from articles and other people's stories, and it shows when a decision is needed.
Everyone nods, nobody is aligned.
Ask five executives where AI helps and you get five confident, different answers.
No case anyone can sign.
Nobody can write a business case for something the team has never touched.
Ways in
Three ways in. One simple price.
Same content, shaped around who is in the room. Priced so saying yes does not need a committee.
At your QBR.
Two to three hours in a meeting already in the diary. You leave with a shared view of where you stand and three priorities to back.
In the boardroom.
Sixty to ninety minutes on the agenda. You leave with the questions to ask, the risks to govern, and what good looks like.
The bootcamp.
One or two days, hands-on, up to twelve people. The deepest way in.
One simple price, whichever way in. Low enough to sign off on your own. The number is for a 20-minute call.
The bootcamp
The bootcamp, day by day
- Day one
Learn.
Stories, examples, and live demonstrations from businesses like yours. No prior knowledge assumed, no one put on the spot. You leave with a shared baseline, draft AI house rules, and the use cases worth a look. Day one stands alone.
- Day two
Look under the hood.
Your data, your systems, your people. You leave with a 30, 60, 90 day plan, your team's AI literacy level, a read of your IT landscape, and quick wins sorted into analytics, reporting, and operational impact. Day two is a separate decision, taken once day one has proved its worth.
Built for leaders further along in title than in hands-on time. Which is nearly everyone.
The team
The people who do the work.
AI knowledge, people-change experience, and board-level strategy expertise, in the same senior people. No pyramid of juniors.

Kari Jordan
Industrial AI and adoption expert, formerly at Shell, Deloitte and Q5.
LinkedIn
Ryan Snyder
Product and technology executive. 25+ years building startups and AI products.
LinkedIn
Kieran Donovan
30+ years in manufacturing and supply chain, delivering AI in regulated industries.
LinkedIn
Matt Wright
Adoption and change specialist. 25+ years guiding digital and AI-first transformations.
LinkedIn
Claire Hamlin
Organisational development executive who led BP's learning function for 15 years.
LinkedIn
Jitesh Soni
Technology consulting executive from Accenture, Slalom and EY. Leads large transformations.
LinkedIn
Olga Martinez Garcia
Former Diageo chief executive in South America, now a C-suite coach.
LinkedIn
Where it leads
The session is where it starts.
The next move comes out of day two. For some teams a culture and adoption piece; for others a focused sprint on the two or three workstreams that matter most, fixed price, fenced scope.
And clients get Ember, the platform built around each role. The session lights the fire; Ember keeps it burning.
Proof
Real engagements, named when they're ready.
You've just identified £1.2m in cost savings!
An anonymised outcome from a live engagement. Full, permissioned references are available on request, and this space is reserved for named client stories as they land.
Questions
What people ask before the call.
- What is an AI Firestarter?
- A focused session that gets your leadership team on the same page about AI and out with a plan they own. QBR, boardroom, or bootcamp.
- What does it cost?
- One simple price, the same whichever way in, low enough that most leaders sign it off without a committee. The number is for a 20-minute call.
- Do our people need AI experience?
- No. Nothing is assumed and no one is put on the spot.
- Who delivers it?
- Senior people who have led the change they teach. The people who run your session are the people on this page.
- What happens after?
- Whatever the room decides. Often a fixed-price sprint on the workstreams that matter most. Ember rolls out to Firestarter clients first.
- We already work with a consultancy on AI.
- Good. Firestarter works alongside them.
- 01
A 20-minute call.
- 02
Pick a date.
- 03
A 60-minute briefing so we build it around your people.